![]() ![]() In addition to suing Jacobs, he also sued Toodie’s, alleging that the store, owned by Jacobs’ father, was also responsible and was looking to tarnish Blumberg’s reputation. … Blumberg filed the lawsuit in December 2013 in Norfolk Superior Court. As a result, the reviewer said he would advise someone interested in buying jewelry or a watch to “go elsewhere.”īlumberg’s lawsuit stated that the interaction never happened… The reviewer said he entered the shop looking to buy a 1.5-carat diamond engagement ring and had a generally bad experience. “Posted in August 2013, the multi-paragraph review detailed a supposed visit to Stephen Leigh Jewelers. Blumberg sensed something fishy when he read the review, as he didn’t remember such a customer interaction ever taking place. In the recent case, a jury decided the review was fake, and that Jacobs left the review. ![]() Just the FactsĪdam Jacobs, who works for Toodie’s Fine Jewelry in Quincy, posted a negative Yelp review of Stephen Leigh Jewelers several years ago– at least according to the jury who heard the case. The amount the reviewer has to pay? $34,500, all for one fake review. He recently won a lawsuit against an allegedly fake reviewer, who happened to work for a competing local jewelry store. Take Stephen Blumberg of Stephen Leigh Jewelers in Quincy, MA, for example. If you’re playing the smart game, you take online reviews seriously.Īnd some business owners take fake online reviews more seriously than others. Your online reputation is strongly tied into your overall success, and reviews are a large part of online reputation. Regardless of how you sniffed out the fraudulent “customer,” fake reviews are both a nuisance and a very real threat for small-to-medium sized businesses. Has anyone ever left you a fake review on Yelp, Google, or Facebook? If so, how did you know it was fake? Was it because you know all of your customers, or just because the review didn’t get the small details correct? ![]()
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